It was only a matter of time wasn’t it? Aside from reducing waste, the wealth of information available through a digital service (ie, engagement and consumer behaviour) is far more than the hit-and-miss approach of home delivered paper catalogues. The technology has been available to Coles (and other major supermarkets for that matter) for a long time, it just hasn’t been implemented or promoted on a large scale. A digital service just makes, not only for the future, but also in the present with the push for online shopping given the current health crisis.
For the first time in 20 years, Coles will stop producing this weekly staple and move to an exciting new shopper experience.