Whooops. It happens. We’re often asked by clients to register trade marks in the form of words and logos that they use or intend to use for their various products and services. Every now and then you come across interesting translations (like this) which were never intended to have their original meanings. Bottom line – do your research.
A Canadian brewery and a New Zealand leather company have been called out for their uncomfortable use of the Maori word “huruhuru”.