EXCLUSIVE: Dairy boss explains new cheese name will ‘resonate with all consumers’

This cheese was named after its creator Edward William Coon (1871–1934). Would it have been in any way racist, insensitive or politically incorrect to continue to honour his name or legacy?

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Lino Saputo said management saw “no harm” with dumping the iconic brand name after it became clear to them it was “offensive” to some consumers.