Why Should You Register Your Trade Mark?
As we’ve been discussing in our previous posts, your business trade mark, commonly referred to as your brand, is one your most valuable marketing tools. Your trade mark is your business’ identity which distinguishes the goods or services you provide from your competitors.
If you’re reading this, then, like many of the Shark Tank contestants, you may have already developed a brand for your business or are in the process of doing so. Though, have you considered how you will protect the brand that you’ve worked so hard to build?
Conducting a business under an unregistered trade mark leaves open the possibility for competitors to use or imitate your trade mark. The natural effect of this is that it will become increasingly difficult for you to keep the goods or services you provide distinct from the ones provided for by every other business, therefore creating a potentially destructive effect on your customer relationships.
Now that you’re aware of some of the consequences of not having a registered trade mark, you might just think twice about leaving this valuable asset unprotected.
To avoid putting your business at risk, it is best practice to register your trade mark. If you have already developed a brand or logo for your business, the next step should be securing the rights associated with the trade mark. Simply put, this is done by registering the trade mark and enforcing your rights when necessary. Once your trade mark is registered, it will receive protection across Australia and enforcing and protecting your trade mark will be a much simpler pursuit.
If you’re looking to take the next step to protect your brand, feel free to contact us or visit our quoting page.